Pop Music Video Analysis 2

The music video I will be analysing is Worth It By Fifth Harmony

Artist/Band: Fifth Harmony ft Kid Ink

Music Album: Reflection

Released: March 2, 2015

Music video director: Cameron Duddy

Record label: Epic, Syco

Country: U.S.A

Music video type: Performance based

Plot Summary:

The video features and represents the ladies in business-esque attire. The video takes place in an office building, they are seen as CEOs and bosses, dancing in front of a stock market ticker. This music features and shows many feminist attributes, as it shows women working and being successful in a male-dominated society/world. The music video shows “women in power”, and gives rise to the idea of “feminism being sexy and attractive” and “glass ceiling”. Kid Ink is also featured in the video with the other attractive women (not the fifth harmony girls) near him as he raps.

Mis En Scene

Technical Codes: Camera Angles and Shots

Symbolic Codes:

Colour pallette: Dark, light, shiny, and glittery colours.

Costume: Urban revealing clothes for young ladies-like cropped tops, deep necks, short skirts, fitted dresses and suits etc.

Setting: Wild, fun, playful, disco, golf club, dance club, dark places as the working places.

Acting: Amused, excited, desperate (of men). Playful, seductive, mysterious, proud, arrogant (of girls).

Music Video Textual Analysis

Ideology: The main ideology of this music video is feminism and girl power.

Themes, components, and concepts: Girl power, Bold girls, Attractive women, Performing arts, Seducing the men, Youth, Beauty, Glamour, Fashion, Dance, Romance, Objectifying women, Voyeurism, feminism.

Target Audience: Youngsters who belong to middle, upper middle and upper class of the urban areas. Young men who like to watch the exhibition of the female bodies. Girls who believe in being sexy, stylish, bold, and seductive/attractive. People who are interested in performing arts (dance), set designing, and fashion. Feminists, working women, and women who want to be/are more dominant and successful than men.

Representation: Middle, upper middle, and upper class. Young, bold, attractive, and seductive girls who are into fashion, men, and performing arts. Working women, and women who are succesful

Music Video Theories:

Freud’s visual pleasure theory

Image result for worth it fifth harmony gifs — Intra digetic gaze

Image result for worth it fifth harmony gif — Male Gaze

2. Andrew Goodwin’s Theory

Genre Characteristics

This is an electropop song, so the music video contains the characteristics of the pop music videos-objectifying female, glamour, performance based, fancy glittery dresses, hot female bodies etc.