Final Concept for our video

Finally, we have decided to have a change in our concept since we believed that casting so many boys would a long process. So we have now resorted to a simpler idea. We have decided to create a 1st person music video where the audience is the camera.

An example of this sort of music video would be One Direction’s Night Changes where the audience goes on dates with the members of band in different locations. The camera angles and the kind of shots taken the music video help create a scenario where the audience truly feels that they are on a date with the boys.

These kind of videos cater to the Theory of Grattification where the audience, specifically the female audience get the feeling of warmth of their significant other treating them right. In our music video we will cast one boy who takes the ‘camera’ on a date and we plan to make it wholesome and warm for the audience to feel goos.