While promoting a particular song, an artist usually releases a music video of the track which he/she thinks is the best out of their album. A music video is a type of an audio visual promotion as the audiences often associate the song to the music video or the music video to the song accordingly. Hence for the director, while choosing what sort of music video he is to shoot, he needs to understand what the song stands for, what emotions it invokes for the audiences and what could best fit the visuals of the audio track.
Types of Music Video
- Performance based music video– Performance music videos are exactly that, the artist performing the song .

Send My Love (to your new lover)- Adele 
Slow Hands – Niall Horan
- Narrative Music Video– The artist conveys a story, with a sequence of events happening in order, that resonate to the song.

Bad Liar- Selena Gomez 
Waiting For Love- Avicii
- Surreal Music Video– Surreal music videos are filled with non fictional elements, things that are strange or don’t happen in real life.

Light It Up- Major Lazer ft Nyla 
Up&Up- Coldplay
- Parody Music Video– In attempt to ridicule the song or the artist just for laughs.

Justin Bieber’s Sorry- Bart Baker 
Ariana Grande’s Focus- Bart Baker
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