Social Experiment

We had conducted a social experiment about the Boys and how we perceive them. To find out what women think about men in their lives, we decided to conduct this experiment where we asked the girls in our A Levels foyer to write anonymous notes to the Boys in our foyer. The purpose of this... Continue Reading →

Digipaks: A general overview

Digipak-style packaging is often used for CD singles and special editions of albums released by an artist. It is often called as soft CD packaging as well. Digipaks were first created by the company MeadWestVaco and their product was first called as a DIGI-PAK. Over time, it became a popular form of packaging between manufacterers... Continue Reading →

Representation Of Men

Our music video features our actor going on a date with the camera. Hence it is important we talk about male representation in pop culture and media. The dominant masculinity is men who have power and authority. The form of this masculinity could be said as an ideal reference for men when they have been... Continue Reading →

Representation Of Social Groups

Since our music video style caters to the female audience, our represtation of the Ideal Man is through the eyes of a female. The Female Gaze So many of the films and music videos today focus on bodies—often male bodies. Even the original music video of Boys by Charli XCX features male bodies in a... Continue Reading →

Record Labels: Asylum

Charli XCX is one of the many artists signed under the record label Asylum which is responsible for many successful hits in the music industry. Asylum Records was founded in 1971 by David Geffen and partner Elliot Roberts, specifically to provide a record contract for Jackson Browne. Asylum's early releases were distributed by Atlantic Records.... Continue Reading →

Social and Cultural Influence of Pop Stars

To understand the contemporary music industry better, i decided to dedicate a blog to the social implications and cultural impact of pop stars on the general public and how much the 'Star Image' follows along in the consideration of how a music piece would perform in the music market. Two specific dynamics in the contemporary... Continue Reading →

Pop Music Video Analysis 2

The music video I will be analysing is Worth It By Fifth Harmony Artist/Band: Fifth Harmony ft Kid Ink Music Album: Reflection Released: March 2, 2015 Music video director: Cameron Duddy Record label: Epic, Syco Country: U.S.A Music video type: Performance based Plot Summary: The video features and represents the ladies in business-esque attire. The video takes place  in an office building,... Continue Reading →

Pop Music Video Analysis 1

The music video I will be analysing is Dark Horse by Katy Perry. Track title: Dark horse Music album: Prism Released: December 17, 2013 Record label: Capitol Country: U.S.A Music video type: Concept and performance based Actors: Katy Perry (as Cleo Petra). Plot Summary: As the video starts, we come to know about that is... Continue Reading →

Audience Profiling

Demographics- Young boys and girls aged between 14-24 (Youth).People who belong to the western/eastern-western culture or live in the urban areas of any country having official or first language "English"People who can afford/approach the modern technology and media products (internet, CDs, Television, smart phones etc.).People who belong to the middle class, upper middle class, and... Continue Reading →

Genre: Pop (In depth study)

Since Boys, by Charli XCX belongs to the Pop genre, in this post I will be giving examples and showing representations of Pop today. Pop music is a genre of popular music that originated in its modern forms in the US and the UK during the mid-1950s. The terms "popular music" and "pop music" are... Continue Reading →

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