The music video I will be analysing is Dark Horse by Katy Perry. Track title: Dark horse Music album: Prism Released: December 17, 2013 Record label: Capitol Country: U.S.A Music video type: Concept and performance based Actors: Katy Perry (as Cleo Petra). Plot Summary: As the video starts, we come to know about that is... Continue Reading →

Demographics- Young boys and girls aged between 14-24 (Youth).People who belong to the western/eastern-western culture or live in the urban areas of any country having official or first language "English"People who can afford/approach the modern technology and media products (internet, CDs, Television, smart phones etc.).People who belong to the middle class, upper middle class, and... Continue Reading →

Since Boys, by Charli XCX belongs to the Pop genre, in this post I will be giving examples and showing representations of Pop today. Pop music is a genre of popular music that originated in its modern forms in the US and the UK during the mid-1950s. The terms "popular music" and "pop music" are... Continue Reading →

Since breaking into the music industry by way of grungy electropop and illegal warehouse parties, Charli XCX (born Charlotte Aitchison) has demonstrated the all-encompassing capabilities of pop. From the moody witch house beats of her first mixtape, Heartbreaks and Earthquakes, to the feminist punk anthems of 2014’s Sucker, the singer/songwriter has expanded the borders of... Continue Reading →

Since the original music video relies on showing attractive men and focusing on the theory of voyeurism this presentation shows how the theory works. The Boys music video features attractive models and pop stars to maximize voyuer experience where the target audience is largely females.

To find out more about audience taste and what they would like to listen to and what they expect from us as creators, we sent out a very detailed google survey form to get us more insights. We kept the form live for a couple of ours and we got a strong amount of replies.... Continue Reading →

Music has a lot of genres. It includes Pop, Indie, Metal, Rock and much more. Each genre helps create a different mood for the audience when they listen to a particular song. A music genre is a conventional category that identifies some pieces of music as belonging to a shared tradition or set of conventions.... Continue Reading →

Choosing the perfect music video was quite the task. It was quite crucial for us to choose a song that could perfectly reflect what we wanted to convey or what we stand for. So, we gave thought to a list of ideas and concepts we had. We had to make sure that the song we... Continue Reading →

While promoting a particular song, an artist usually releases a music video of the track which he/she thinks is the best out of their album. A music video is a type of an audio visual promotion as the audiences often associate the song to the music video or the music video to the song accordingly.... Continue Reading →

I will be dedicating this blog to sharing what we learned in our media class. Since most of us are doing the Music Promotion package, we were learning about popular music video theorists and their theories which apply to music videos or media products. The 3 theorists we learned about were Vladimir Propps, Andrew Goodwin... Continue Reading →